Product Liability Insurance

Designed to protect your small business and help you get into retail stores.​

Whatever Your Contribution, We’ve Got You Covered

Quick Turnaround | Affordable Policies | Experienced Agents | Customizable Coverage

Any business that imports, produces, distributes, or sells products needs product liability insurance. Insurance Canopy has helped thousands of businesses like yours obtain affordable coverage to protect against lawsuits and meet retail requirements. We have also assisted thousands of businesses get products into stores such as Target, Whole Foods, Ulta Beauty, Petco, Rite Aid, Amazon, Walmart, and countless others—both online and in-store.

Why Choose Insurance Canopy?

We Have A (Nearly) 5 Star Rating

  • TLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.

    Tenisha J. Avatar Tenisha J.
    February 4, 2025

    Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.

    Ed Levitt Avatar Ed Levitt
    February 3, 2025

    As a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More

    Kristie Williams Avatar Kristie Williams
    January 30, 2025
  • This insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.

    Tony Felix Avatar Tony Felix
    January 23, 2025

    Representative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.

    John B Avatar John B
    January 16, 2025

    I’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More

    jay gedeon Avatar jay gedeon
    January 6, 2025
  • Super easy to use and great service; I had a little error from my part and needed to correct it customer service was super helpful they guided me through the... Read More

    Ana Zavala Avatar Ana Zavala
    January 6, 2025

    I needed some liability insurance for my business. The team at Insurance Canopy had great recommendations and the insurance was reasonable for the coverage. Web site and process... Read More

    Susan Tedesco Avatar Susan Tedesco
    January 6, 2025

    Great coverage, excellent price, terrific customer service. I checked out a lot of different carriers and they had the best reputation and coverage. Since most venues require insurance, it was... Read More

    Steve Bryant Avatar Steve Bryant
    January 6, 2025
  • Was waiting for two other insurance companies to get back to me for over 2 1/2 weeks and losing money every day. Sitting here, frustrated I asked ChatGPT what... Read More

    Chad Laibly Avatar Chad Laibly
    January 6, 2025

    Great and affordable insurance

    Peter DAntoni Avatar Peter DAntoni
    December 6, 2024

    Being a caricaturist, I never understood why I needed liability insurance, but it got to that point where I was missing opportunities because of it. So, I researched a bit... Read More

    Paul McNeilly Avatar Paul McNeilly
    November 12, 2024
  • I’m just saying that is easy to get the vendors insurance with this company

    Silvia Delgado Avatar Silvia Delgado
    November 6, 2024

    Definitely a great asset to my business, I have never had a problem getting what I need from IC. Good communication skills, always get help from the agents, attenuative on... Read More

    Robert Avila Avatar Robert Avila
    November 6, 2024

    Your site was extremely easy to use, I was able to get my event insured for what the event planners wanted. The price was so affordable. Even chatting... Read More

    Rebecca Ruby Avatar Rebecca Ruby
    November 6, 2024
  • Quick easy sign-up convince is great

    Vincent Davanzo Avatar Vincent Davanzo
    November 6, 2024

    Great to work with. Always available for assistance.

    Two Pour Girls Bartending Avatar Two Pour Girls Bartending
    November 6, 2024

    Best customer service I have ever had in regards to insurance.

    Edward Findley Avatar Edward Findley
    November 5, 2024
  • Super easy and convenient. Just renewed, thanks.

    Wendy Berg Avatar Wendy Berg
    November 3, 2024

    Great to work with. Always available for assistance.

    Courtney Araneo Avatar Courtney Araneo
    November 3, 2024

    This is only the second year I have had this insurance. Haven't had to use it. But it's nice to know i have it. The price is great too

    Vickie Sundgren Avatar Vickie Sundgren
    November 3, 2024
  • Canopy insurance has been great for my business. Definitely a five star definitely recommend it..

    Fernando Ferreira Avatar Fernando Ferreira
    October 12, 2024

    Very easy and straight forward experience! The agent and live chat were instrumental in acquiring my policy.

    Jacob Smith Jr Avatar Jacob Smith Jr
    October 7, 2024

    Rey was amazing. So easy! So fast!

    Herman Koch Avatar Herman Koch
    September 30, 2024
  • Always treated well. They take care of my business insurance and I don’t have to worry about anything with insurance canopy in my corner. 10 year customer.

    Mark Paquin Avatar Mark Paquin
    September 14, 2024

    Excellent rates and coverage! Did a lot of homework before going with Insurance Canopy, by far the best bang for the buck 🙂

    Alana Wyld Avatar Alana Wyld
    September 14, 2024

    She is positive and friendly !

    Alan Dynin Avatar Alan Dynin
    September 14, 2024
  • Had a great experience obtaining a policy quickly for a solo musical act. After a year, modified my policy to a fully staffed production easily using the chat feature of... Read More

    Paul Tolle Avatar Paul Tolle
    September 6, 2024

    I am a professional mobile DJ. I use Insurance Canopy for a policy to cover my equipment and liability. They are easy to do business and the website makes... Read More

    Don Kirby Avatar Don Kirby
    September 6, 2024

    Best price I have found! Excited to be a customer

    Dustin Price Avatar Dustin Price
    September 6, 2024
  • TLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.

    Tenisha J. Avatar Tenisha J.
    February 4, 2025
  • Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.

    Ed Levitt Avatar Ed Levitt
    February 3, 2025
  • As a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More

    Kristie Williams Avatar Kristie Williams
    January 30, 2025
  • This insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.

    Tony Felix Avatar Tony Felix
    January 23, 2025
  • Representative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.

    John B Avatar John B
    January 16, 2025
  • I’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More

    jay gedeon Avatar jay gedeon
    January 6, 2025
  • Super easy to use and great service; I had a little error from my part and needed to correct it customer service was super helpful they guided me through the... Read More

    Ana Zavala Avatar Ana Zavala
    January 6, 2025
  • I needed some liability insurance for my business. The team at Insurance Canopy had great recommendations and the insurance was reasonable for the coverage. Web site and process... Read More

    Susan Tedesco Avatar Susan Tedesco
    January 6, 2025
  • Was waiting for two other insurance companies to get back to me for over 2 1/2 weeks and losing money every day. Sitting here, frustrated I asked ChatGPT what... Read More

    Chad Laibly Avatar Chad Laibly
    January 6, 2025
  • Great coverage, excellent price, terrific customer service. I checked out a lot of different carriers and they had the best reputation and coverage. Since most venues require insurance, it was... Read More

    Steve Bryant Avatar Steve Bryant
    January 6, 2025

What Is Product Liability Insurance?

Product liability insurance, or product insurance, provides financial protection for claims if a product you sold, produced, or distributed leads to:

Property Damage

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Illness

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Injury

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Death

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Without insurance, you could be paying thousands of dollars for legal fees, repairs, or medical bills all on your own. You may have to halt business or recall products, and you risk damaging your reputation.

View our Product Liability Case Study for additional facts, statistics, and information about product liability insurance.

How Much Does Product Liability Insurance Cost?

Product liability insurance is more affordable than you think. Our customers pay an average product liability insurance rate between $800-$1400 for; their annual premiums. The cost of product liability insurance is dependent on a few factors and can vary depending on your business and operations. Our application takes into consideration the following common factors.

Industry

Higher risk products may require higher insurance limits.

Business Size

Where you work and who you employ impact coverage needs.

Revenue

The amount you sell reflects the amount of coverage you need.

Limits

Some retailers require certain insurance limits on your policy.

Claims History

Past claims can put you at high risk and impact your limits

“How much is product liability insurance going to cost me?”  

Learn more insights about product liability insurance costs from our 2021 Annual Case Study, and apply for a free product insurance quote today.

Who Needs Product Liability Insurance?

If you work with a product at any point in the supply chain, then you need product liability insurance. This includes:

Manufacturers

If a customer sustains injuries from using a product you manufactured, they can name you responsible.

Distributors

You could be held liable if you cross-contaminate or damage a product in transit that later harms a consumer. 

Suppliers

If you supply bad materials, a faulty product may end up on store shelves. This could cause you to face fines and loss of business.

Importers

Transporting products long distances carries extra risks of damaging products or packaging. Don’t get caught facing a lawsuit alone.

Retailers

If a product sample or purchased product leads to bodily injury, choking, allergic reactions, or damages their property, you can be liable to pay for medical bills, legal fees, and more.

Some online retailers are required or recommended to carry insurance policies. Insurance Canopy’s plans often meet or exceed retailer requirements.

Whether you handle ingredients, parts, or whole products, you can still be held liable in a claim if the final product causes bodily harm or property damage. Get the necessary coverage you need from Insurance Canopy today. 

Suppliers, manufacturers, distributors, and retailers all face the same liability risks and can benefit from the protection of insurance. Our policies are some of the cheapest product liability insurance plans on the market! See what Insurance Canopy can do for your business, and submit an application today.

What Does Product Liability Insurance Cover?

Insurance Canopy’s policy provides coverage for goods or products manufactured, sold, handled, distributed, or disposed of by you and/or your company. We also offer product recall insurance in case you need to halt or pause production and issue a recall due to a claim. 

Even if you have strict product testing and carefully monitor product safety, accidents can still occur. Having product liability insurance helps you protect your reputation, lower or eliminate the cost of claims, and keep business operations running smoothly.

How Much Product Liability Coverage Does Your Small Business Need?

The amount of coverage you need may vary based on the niche your product is in. The industry standard is a $1 million dollar per occurrence limit with a $2 million dollar general aggregate limit. Depending on your sales, assets, or contractual insurance requirements our licensed agents can include excess and umbrella policies as well.

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Product Liability Insurance
Licensed in All 50 States

Questions About Product Liability Insurance

Related Articles

Manufacturers

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Whether you manufacture components or assemble completed products, our manufacturer insurance can help protect you from claims due to defects, design malfunctions, failure to warn about proper product use, and more.

Distributors

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Often the first person named liable in a claim, having product liability insurance for distributors helps protect you from costly legal fees, product recalls, and a damaged reputation.

Retailers

Icon of a retail store.

Working directly with consumers puts you at high risk of a product liability claim. Retail product insurance can help protect you from product liability claims, general liability claims, and professional liability claims.

Importers

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From loading dock to loading dock and loading dock to door, we offer inland marine coverage with our product liability insurance for your products, tools, equipment, and other types of moveable property.

Wholesalers

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Keeping a large inventory of products means you need more than just coverage for product liability claims. Our wholesaler product liability insurance also helps protect your products and property in the case of theft or damage.