Ecommerce Business Insurance

Protect Your Business WIth Ecommerce Insurance Today​

EASY 10-MINUTE APPLICATION​

Apply online today for a FREE Quote

Ecommerce Business Insurance For Online Sellers

With a custom ecommerce business insurance policy from Insurance Canopy, you can confidently shield your online business from financial disasters, keep your reputation sparkling, and manage supply chain risks with ease. Wherever you choose to sell, focus on what you do best, and let us handle the rest!

Icon for Personalize Your Plan Online represented by a series of levers a user can slide to their desired placement.

Personalize Your Plan Online

Apply for a free quote online in minutes and work with an agent to customize your coverage.

Icon for Keep Your Shop Compliant represented by a checlist on a sheet.

Keep Your Shop Compliant

Our marketplace-approved policies help you easily meet or exceed insurance requirements.

Icon for Cover Liabilities, Losses & Lawsuits represented by a shielf with a check mark in the center.

Cover Liabilities, Losses & Lawsuits

Lower or eliminate the cost of a claim, like medical bills, legal fees, lost wages, repairs, and more.

Scroll To Learn More

What Is Ecommerce Business Insurance?

Ecommerce liability insurance helps online sellers safeguard their business and pay for claims caused by the products they sell and their day-to-day operations. It protects those who wholesale, resell, or private label products on e-commerce websites such as eBay, Etsy, and Amazon.

Our occurrence-based policies include product liability insurance, general liability insurance, personal and advertising injury, damage to rented premises coverage, and a medical expense limit — plus the option to add additional coverages like errors and omissions, product recall insurance, and excess liability limits.

Our Partners
white etsy logo
white ebay logo

Do I Need Product Liability Insurance for Ecommerce Sales?

Yes! If a product sold online causes bodily injuries or property damage, the seller, importer, distributor, and manufacturer could all be named in a claim.

Accidents commonly happen due to manufacturing defects, mislabeling, or failure to provide warnings. Without the right insurance, you could be footing the bill for a lawsuit or a product recall.

Many online marketplaces now require sellers to carry their own online retail business insurance. Some sites even exclude themselves from being held responsible for liability claims leaving you to pay for costly claims on your own.

Insurance Canopy closes the coverage gap left by others, so you can confidently meet insurance requirements, pay for claims, and operate your online business with the protection you deserve.

US map

E-Commerce Product Liability

Licensed In All 50 States

How Much Does Ecommerce Business Cost?​

Currently, over 50% of Insurance Canopy customers pay $1,400 or less in annual premiums. But each ecommerce product insurance policy is tailored specifically to your product and business — meaning no two policies are the same, so you only pay for the coverages you need. 

The cost of your ecommerce liability insurance is based on:

Why Choose Insurance Canopy?

We Have A (Nearly) 5 Star Rating

  • Being a caricaturist, I never understood why I needed liability insurance, but it got to that point where I was missing opportunities because of it. So, I researched a bit... Read More

    Paul McNeilly Avatar Paul McNeilly
    November 12, 2024

    Best customer service I have ever had in regards to insurance.

    Edward Findley Avatar Edward Findley
    November 5, 2024

    This is only the second year I have had this insurance. Haven't had to use it. But it's nice to know i have it. The price is great too

    Vickie Sundgren Avatar Vickie Sundgren
    November 3, 2024
  • Great to work with. Always available for assistance.

    Courtney Araneo Avatar Courtney Araneo
    November 3, 2024

    Super easy and convenient. Just renewed, thanks.

    Wendy Berg Avatar Wendy Berg
    November 3, 2024

    Canopy insurance has been great for my business. Definitely a five star definitely recommend it..

    Fernando Ferreira Avatar Fernando Ferreira
    October 12, 2024
  • Very easy and straight forward experience! The agent and live chat were instrumental in acquiring my policy.

    Jacob Smith Jr Avatar Jacob Smith
    October 7, 2024

    Rey was amazing. So easy! So fast!

    Herman Koch Avatar Herman Koch
    September 30, 2024

    Always treated well. They take care of my business insurance and I don’t have to worry about anything with insurance canopy in my corner. 10 year customer.

    Mark Paquin Avatar Mark Paquin
    September 14, 2024
  • She is positive and friendly !

    Alan Dynin Avatar Alan Dynin
    September 14, 2024

    Excellent rates and coverage! Did a lot of homework before going with Insurance Canopy, by far the best bang for the buck 🙂

    Alana Wyld Avatar Alana Wyld
    September 14, 2024

    Affordable plan and very easy to access when I need it

    Angela Lobianco Avatar Angela Lobianco
    July 13, 2024
  • Always easy to use! Thank you!

    CahillandDelene Avatar CahillandDelene
    July 12, 2024

    Great company with a courteous staff. Website is smooth and navigable with many options for all different kinds of fitness professionals. Best insurance options as well

    Rich Bonifazio Avatar Rich Bonifazio
    July 12, 2024

    I have been associated with this company for 3 years. They would have deserved no more than 1-2 stars at the time. They have progressively leveled up their customer service... Read More

    Angela Fischetti Avatar Angela Fischetti
    July 12, 2024
  • Thank you so much for the wonderful service. It is alway so easy to renew my policy each year!

    Jamilyn Boze Avatar Jamilyn Boze
    July 5, 2024

    Always done very well for us. Highly recommended.

    Kenny Casanova Avatar Kenny Casanova
    July 5, 2024

    Nothing but positive things to say. Great company, have used them for years.

    Brandon Kennedy Avatar Brandon Kennedy
    July 5, 2024
  • I think this is the third year in a row that I continue to carry my independent contractor insurance through Insurance Canopy. They make it easy for me, and alert... Read More

    susanf Avatar susanf
    July 5, 2024

    quick and easy to sign up and did not break the bank!!

    Michael “Michael” Jobe Avatar Michael “Michael”
    April 8, 2024

    Received many quotes that were multiple times more expensive. Needed something fast, easy and inexpensive for a high needs client. Customer had what they needed 5 minutes after... Read More

    Robert Caudle Avatar Robert Caudle
    April 7, 2024
  • Easy to apply online, it take 5 mins and get your provf of Insurance.

    Francesca Wine Avatar Francesca Wine
    April 6, 2024

    I had shopped a few websites including my home/auto policy holder and was not satisfied with their inability to insure me. Other sites wanted ridiculous down payments and one time... Read More

    Lucia Boroczk Avatar Lucia Boroczk
    April 4, 2024

    Just the insurance I needed. I wish the website would allow me to share pages!

    Ellen Brodsky Avatar Ellen Brodsky
    April 2, 2024
  • This insurance fits my needs as a yoga instructor with a small studio at a reasonable price.

    Hillary Blackton Avatar Hillary Blackton
    April 2, 2024

    It was fast and easy.

    Vincent Cabello Avatar Vincent Cabello
    March 31, 2024

    Chat support is terrific. I have chatted multiple times and each time the support team is very prompt, customer focused and knows the answers. The policy website is also very... Read More

    Patrick McElhaney Avatar Patrick McElhaney
    March 27, 2024
  • Process was easy. Relevant information accessible. Platform is very user friendly.

    Carolina Santos Avatar Carolina Santos
    March 26, 2024

    I've been using Canopy for all my businesses. Always responsive, easy to use and the cheapest around. Can't ask for more! - A 10+ note from a happy customer here!

    Aaron Copenhaguen Avatar Aaron Copenhaguen
    March 26, 2024

    The agent was awesome, helped me through my application completely, very professional, humble and helpful! I love Canopy’s concept!!! Thanks, Lionel

    Lionel Harrison Avatar Lionel Harrison
    March 26, 2024
  • Being a caricaturist, I never understood why I needed liability insurance, but it got to that point where I was missing opportunities because of it. So, I researched a bit... Read More

    Paul McNeilly Avatar Paul McNeilly
    November 12, 2024
  • Best customer service I have ever had in regards to insurance.

    Edward Findley Avatar Edward Findley
    November 5, 2024
  • This is only the second year I have had this insurance. Haven't had to use it. But it's nice to know i have it. The price is great too

    Vickie Sundgren Avatar Vickie Sundgren
    November 3, 2024
  • Great to work with. Always available for assistance.

    Courtney Araneo Avatar Courtney Araneo
    November 3, 2024
  • Super easy and convenient. Just renewed, thanks.

    Wendy Berg Avatar Wendy Berg
    November 3, 2024
  • Canopy insurance has been great for my business. Definitely a five star definitely recommend it..

    Fernando Ferreira Avatar Fernando Ferreira
    October 12, 2024
  • Very easy and straight forward experience! The agent and live chat were instrumental in acquiring my policy.

    Jacob Smith Jr Avatar Jacob Smith
    October 7, 2024
  • Rey was amazing. So easy! So fast!

    Herman Koch Avatar Herman Koch
    September 30, 2024
  • Always treated well. They take care of my business insurance and I don’t have to worry about anything with insurance canopy in my corner. 10 year customer.

    Mark Paquin Avatar Mark Paquin
    September 14, 2024
  • Excellent rates and coverage! Did a lot of homework before going with Insurance Canopy, by far the best bang for the buck 🙂

    Alana Wyld Avatar Alana Wyld
    September 14, 2024

Coverage Details

General Liability Limits

The most your policy will pay for bodily injury and property damage claims, occurring during your coverage, as a result of your business operations.
$2,000,000*
The maximum amount your policy will pay during the policy term for claims of bodily injury and property damage as a result of your products or business operations conducted away from business’s premises—even after operations are completed.

$2,000,000*

The amount that your policy will pay for claims arising out of one or more of the following offenses:
False arrest, detention, or imprisonment
Malicious prosecution
– Wrongful Eviction or Wrongful Entry
– Oral or written publications that slander or libels a person or organization
– Oral or written publication or material that violates a person’s right of privacy
– The use of another’s advertising idea in your advertisement

$1,000,000

The maximum amount paid per claim during the term of the policy.

$1,000,000*

Applies to damage by fire to premises rented to you, and other covered causes of loss to the premises (including contents), while occupied by you for 7 days or less.

$300,000

A no-fault medical policy to cover medical or funeral expenses for an individual up to the issued limit—without deducting from the general liability aggregate limit. Bodily injuries or death must be the result of your business or professional services.

$5,000

This is the amount we deduct from a claim before paying up to your policy limits.
*Other limits available on underwriting approval.

$2,500

Have questions?

Our licensed agents have answers (se habla espanol).

Questions About Ecommerce Business Insurance

E-Commerce Product Liability Insurance

Grow your online business – Get into the online markets you need to sell products and grow your business with product liability insurance.

Related Articles