General Liability Insurance

Table of Contents

General liability insurance is one of the most common types of coverage, and every business needs it. Discover why this policy is critical for your business and what general liability coverage from Insurance Canopy can do for you.

Continue reading to learn more, or get covered today by selecting your industry below.

What Is General Liability Insurance

Commercial general liability insurance protects businesses from third-party bodily injury, property damage, and personal or advertising injury claims. These types of claims can arise from risks related to your business operations, products, or services.

Even a single claim can be financially damaging to your business. Having the proper protection can be a vital tool for safeguarding your business against financial losses.

Is General Liability Insurance Required By Law?

While general liability insurance is not required by law, you may be asked for proof of this coverage before signing a lease, entering into a contract with another business, applying for licenses and permits, or participating in an event.

What Does General Liability Insurance Cover?

General liability insurance covers the following expenses you’re legally required to pay:

  • Medical payments
  • Legal costs (attorney’s fees, court costs, and settlements)
  • Repairing or replacing damaged property
  • Lost wages

What Does It Not Cover?

Some common commercial general liability insurance exclusions are:

  • Employee injuries or workplace injuries (covered under a workers compensation policy)
  • Damage to the business owner’s property (covered under a commercial property or business owner’s policy)
  • Intentional and criminal acts
  • Product recalls and defective work (covered under a product recall policy)
  • Pollution and environmental damage (covered under an environmental insurance policy)
  • Auto and vehicle-related accidents (covered under a commercial auto policy)
  • Errors, omissions, or negligence regarding the policyholder’s professional services (covered under a professional liability or errors and omissions policy)
  • Liquor liability (covered under a liquor liability policy)
  • Losses stemming from data breaches, phishing, or other cyber attacks (covered under a cyber liability policy)
  • Breach of contract
  • Trademark infringement
  • Employment-related claims, including wrongful termination, harassment, or discrimination (covered under an employment practices liability policy)


Knowing your policy’s limitations and exploring additional coverages is critical for every business owner. Always refer to your policy for the exact coverages, exclusions, conditions, and limitations.

Who Needs General Liability Insurance?

Every business, no matter the size, needs general liability insurance to protect its assets because claims can happen to anyone.

Insurance Canopy offers comprehensive general liability coverage for all of the following business types:

Don’t see your industry listed here? Learn more about the types of businesses covered by Insurance Canopy.

Examples of General Liability Claims

The following are real claims from policyholders that were covered by Insurance Canopy:

A Florida art vendor was setting up a wooden wall in their booth at a festival. A strong gust of wind blew the wall over onto a neighboring vendor, knocking them to the ground and injuring them ($5,000).

A policyholder in Oklahoma accidentally caused a fire in their rented commercial space. The fire caused smoke damage to the building and destroyed a window ($20,694).

A customer shopping at a policyholder’s booth in Florida tripped and fell over a decorative stone, injuring themselves and accruing expensive medical bills ($48,630).

How Much Does General Liability Insurance Cost?

On average, Insurance Canopy’s general liability coverage costs $20 per month. For about the cost of lunch at your favorite restaurant, general liability protects your business from claims that could rise into the tens of thousands (or even more).

However, the cost of your premium depends on several factors:

  • Industry: Some industries have more risk exposures due to the business operations or products sold.
  • Limits of insurance: Insurance limits can factor into your insurance coverage’s pricing. Certain contracts may require you to carry higher limits of liability insurance to be compliant with their requirements.
  • Annual revenue: More revenue usually means more risk exposure, which increases your chances of a third-party claim.
  • Claims history: Businesses with a history of filing insurance claims may pay a higher premium because they are more susceptible to risks.

Additional Coverage You May Need

Most business owners need coverage beyond general liability insurance to properly protect themselves from the claims they’re most likely to face. Insurance Canopy offers several options for additional coverage, including:

How to Get Your Free Quote

You can get a free quote for general liability insurance entirely online with Insurance Canopy by filling out an application.

Make sure to have the following information on hand to get your free quote:

  • Your business type
  • Your business’s gross annual sales

Why Small Businesses Love Insurance Canopy

We believe insurance doesn’t have to be complicated and that good coverage shouldn’t break the bank. At Insurance Canopy, that means you get an easy online checkout process and comprehensive, affordable coverage from A+ rated carriers. But don’t just take our word for it — see for yourself what our customers have to say about us!

  • TLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.

    Tenisha J. Avatar Tenisha J.
    February 4, 2025

    Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.

    Ed Levitt Avatar Ed Levitt
    February 3, 2025

    As a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More

    Kristie Williams Avatar Kristie Williams
    January 30, 2025
  • This insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.

    Tony Felix Avatar Tony Felix
    January 23, 2025

    Representative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.

    John B Avatar John B
    January 16, 2025

    I’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More

    jay gedeon Avatar jay gedeon
    January 6, 2025
  • Super easy to use and great service; I had a little error from my part and needed to correct it customer service was super helpful they guided me through the... Read More

    Ana Zavala Avatar Ana Zavala
    January 6, 2025

    I needed some liability insurance for my business. The team at Insurance Canopy had great recommendations and the insurance was reasonable for the coverage. Web site and process... Read More

    Susan Tedesco Avatar Susan Tedesco
    January 6, 2025

    Great coverage, excellent price, terrific customer service. I checked out a lot of different carriers and they had the best reputation and coverage. Since most venues require insurance, it was... Read More

    Steve Bryant Avatar Steve Bryant
    January 6, 2025
  • Was waiting for two other insurance companies to get back to me for over 2 1/2 weeks and losing money every day. Sitting here, frustrated I asked ChatGPT what... Read More

    Chad Laibly Avatar Chad Laibly
    January 6, 2025

    Great and affordable insurance

    Peter DAntoni Avatar Peter DAntoni
    December 6, 2024

    Being a caricaturist, I never understood why I needed liability insurance, but it got to that point where I was missing opportunities because of it. So, I researched a bit... Read More

    Paul McNeilly Avatar Paul McNeilly
    November 12, 2024
  • I’m just saying that is easy to get the vendors insurance with this company

    Silvia Delgado Avatar Silvia Delgado
    November 6, 2024

    Definitely a great asset to my business, I have never had a problem getting what I need from IC. Good communication skills, always get help from the agents, attenuative on... Read More

    Robert Avila Avatar Robert Avila
    November 6, 2024

    Your site was extremely easy to use, I was able to get my event insured for what the event planners wanted. The price was so affordable. Even chatting... Read More

    Rebecca Ruby Avatar Rebecca Ruby
    November 6, 2024
  • Quick easy sign-up convince is great

    Vincent Davanzo Avatar Vincent Davanzo
    November 6, 2024

    Great to work with. Always available for assistance.

    Two Pour Girls Bartending Avatar Two Pour Girls Bartending
    November 6, 2024

    Best customer service I have ever had in regards to insurance.

    Edward Findley Avatar Edward Findley
    November 5, 2024
  • Super easy and convenient. Just renewed, thanks.

    Wendy Berg Avatar Wendy Berg
    November 3, 2024

    Great to work with. Always available for assistance.

    Courtney Araneo Avatar Courtney Araneo
    November 3, 2024

    This is only the second year I have had this insurance. Haven't had to use it. But it's nice to know i have it. The price is great too

    Vickie Sundgren Avatar Vickie Sundgren
    November 3, 2024
  • Canopy insurance has been great for my business. Definitely a five star definitely recommend it..

    Fernando Ferreira Avatar Fernando Ferreira
    October 12, 2024

    Very easy and straight forward experience! The agent and live chat were instrumental in acquiring my policy.

    Jacob Smith Jr Avatar Jacob Smith Jr
    October 7, 2024

    Rey was amazing. So easy! So fast!

    Herman Koch Avatar Herman Koch
    September 30, 2024
  • Always treated well. They take care of my business insurance and I don’t have to worry about anything with insurance canopy in my corner. 10 year customer.

    Mark Paquin Avatar Mark Paquin
    September 14, 2024

    Excellent rates and coverage! Did a lot of homework before going with Insurance Canopy, by far the best bang for the buck 🙂

    Alana Wyld Avatar Alana Wyld
    September 14, 2024

    She is positive and friendly !

    Alan Dynin Avatar Alan Dynin
    September 14, 2024
  • Had a great experience obtaining a policy quickly for a solo musical act. After a year, modified my policy to a fully staffed production easily using the chat feature of... Read More

    Paul Tolle Avatar Paul Tolle
    September 6, 2024

    I am a professional mobile DJ. I use Insurance Canopy for a policy to cover my equipment and liability. They are easy to do business and the website makes... Read More

    Don Kirby Avatar Don Kirby
    September 6, 2024

    Best price I have found! Excited to be a customer

    Dustin Price Avatar Dustin Price
    September 6, 2024
  • TLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.

    Tenisha J. Avatar Tenisha J.
    February 4, 2025
  • Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.

    Ed Levitt Avatar Ed Levitt
    February 3, 2025
  • As a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More

    Kristie Williams Avatar Kristie Williams
    January 30, 2025
  • This insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.

    Tony Felix Avatar Tony Felix
    January 23, 2025
  • Representative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.

    John B Avatar John B
    January 16, 2025
  • I’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More

    jay gedeon Avatar jay gedeon
    January 6, 2025
  • Super easy to use and great service; I had a little error from my part and needed to correct it customer service was super helpful they guided me through the... Read More

    Ana Zavala Avatar Ana Zavala
    January 6, 2025
  • I needed some liability insurance for my business. The team at Insurance Canopy had great recommendations and the insurance was reasonable for the coverage. Web site and process... Read More

    Susan Tedesco Avatar Susan Tedesco
    January 6, 2025
  • Was waiting for two other insurance companies to get back to me for over 2 1/2 weeks and losing money every day. Sitting here, frustrated I asked ChatGPT what... Read More

    Chad Laibly Avatar Chad Laibly
    January 6, 2025
  • Great coverage, excellent price, terrific customer service. I checked out a lot of different carriers and they had the best reputation and coverage. Since most venues require insurance, it was... Read More

    Steve Bryant Avatar Steve Bryant
    January 6, 2025

FAQs About General Liability Insurance for Small Businesses

What Are the Typical Commercial General Liability Insurance Limits?

General Aggregate Limit

$2,000,000

Each Occurrence Limit

$1,000,000

Products & Completed Operations Aggregate Limit

$2,000,000

Personal & Advertising Injury Limit

$1,000,000

Damage to Premises Rented to You

$100,000

Medical Expense

$5,000

The aggregate limit is the most the insurance company will pay in a policy period, typically 12 months. The occurrence limit is the most the insurance company will pay for any one covered claim.

Assess the following factors to determine the amount of general liability coverage your business needs:

  • Size and annual revenue: Larger businesses and those with higher revenues have more assets to cover and are typically exposed to more risks than smaller businesses.
  • Location: It’s common for businesses operating in densely populated urban areas to need more coverage due to higher exposure.
  • Risk factors: Depending on your industry, you may be at a higher risk for certain claims. For example, if your business brings in a lot of foot traffic, you are more likely to face slip-and-fall claims.
  • Other requirements: You may be required to meet certain limits by other businesses or parties you work with, such as landlords, event organizers, clients, etc.


Our team of U.S.-based, licensed customer service representatives is here to help you identify the right limits for your business. Give us a call at 844.520.6993 or email info@insurancecanopy.com.

  1. Log in to your user dashboard

  2. Navigate to “Manage Policies” and click on “File a Claim

  3. Fill out all of the fields with information about your claim and submit

    That’s it! Afterward, a claims adjustor will reach out to you to handle your claim and take you through the rest of the process.

Picture of <span style="font-weight: 600; font-family: open sans; font-size:14px;">Written By:</span><br>Chris Van Leeuwen | VP of Agency Development
Written By:
Chris Van Leeuwen | VP of Agency Development

Chris Van Leeuwen is the VP of Agency Development for Insurance Canopy. He has held the prestigious Certified Insurance Counselor (CIC) designation since 1996.

Because he strongly believes in the importance of helping business owners understand their insurance coverage, Chris uses his wealth of experience to offer insights to small business owners across the country who are looking to navigate business liability insurance.

Chris Van Leeuwen is the VP of Agency Development for Insurance Canopy. He has held the prestigious Certified Insurance Counselor (CIC) designation since 1996.

Because he strongly believes in the importance of helping business owners understand their insurance coverage, Chris uses his wealth of experience to offer insights to small business owners across the country who are looking to navigate business liability insurance.

Picture of <span style="font-weight: 600; font-family: open sans; font-size:14px;">Reviewed By:</span><br>JoAnne Hammer | Program Manager
Reviewed By:
JoAnne Hammer | Program Manager

JoAnne Hammer is the Program Manager for Insurance Canopy. She has held the prestigious Certified Insurance Counselor (CIC) designation since July 2004.

JoAnne understands that starting and operating a business takes a tremendous amount of time, dedication, and financial resources. She believes that insurance is the single best way to protect your investment, business, and personal assets.

JoAnne Hammer is the Program Manager for Insurance Canopy. She has held the prestigious Certified Insurance Counselor (CIC) designation since July 2004.

JoAnne understands that starting and operating a business takes a tremendous amount of time, dedication, and financial resources. She believes that insurance is the single best way to protect your investment, business, and personal assets.

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