You’ve taken the necessary steps to get your chimney sweep business up and running. From getting the proper certifications to building up your clientele, everything seems to be going in the right direction. At this point you’re probably wondering where else you can place your efforts, and we’re here to tell you it’s all in the marketing.
Proper chimney sweep marketing practices can give you the opportunity to share your business with a broader range of people and you should be implementing them in your business. While building your online presence is essential to your business plan, you can also build brand awareness by collaborating with other businesses and joining associations to increase your knowledge of the industry. Plus, we want to tell you how chimney sweep insurance can be useful for your business and how it can help you stand out from the competition. Let’s get started.
Add To Your Credibility
One way to stand out from the competition is to get certified. Give your business a competitive edge by showing your customers that you’re keeping up with industry changes and standards. While it is important to have the experience, it’s also important to continually learn and implement the best practices for your business.
Here are a couple of reputable associations you can join and learn more about the industry from:
National Chimney Sweep Guild.
This trade association prides itself on encouraging members to advance in the chimney sweep trade and learn industry standards. The organization offers directories for the industry and gives members the opportunity to connect with other companies in the trade. You can learn more about this association and even sign up for a membership here.
State and Regional Associations
If you’re looking for a chimney sweep association on a smaller scale, the National Chimney Sweep Guild compiled a list of several associations you can look into and sign up for. You can view the list here.
Another tip: it’s common online practice for associations to provide members with an online badge that can be featured on their website. If you are currently part of an association, contact them and see if this is a feature they provide.
Online Reviews
Millions of people look to online directories for honest reviews and real experiences others have had with businesses in their area. Online directories work as an extension of your website and can be a useful marketing tool. Many listings feature basic information such as a company’s website and contact info, while others offer a message center to connect with potential clients.
Google My Business Account
With this account, your business is listed online for others to discover via Google searches. You can promote your business profile, connect with potential customers, post updates to your profile, and see how users are interacting with your business. You can create your free business listing here.
Angie’s List
This platform is a great way to get referrals and fill up your appointment book. Not only can you create your own account in minutes, but you also get a dedicated team to help you through the process and a message center to keep track of interested clients. The site has over five million online members and you can create a free account.
Yelp
Users have written over 184 million reviews, and with an average of 35 million unique app visitors as well as 69 million unique website visitors this year, you can rest assured that the exposure you get will be great. You also have the opportunity to increase your business exposure by using Yelp ads which can be featured on their site. Sign up for your free account today!
Expand Your Marketing Efforts
Your online presence can help you get leads and gain clients. Along with the tools we’ve mentioned there are many other outlets that allow you to broaden your clientele.
Build a Website.
You don’t need to learn how to code to create your own website. With site building tools like wordpress, Wix, and Squarespace you can easily pick a template and build your own chimney sweep site from there. Take the time to be creative and let your brand shine on the platform you choose to use.
Create a Facebook Group.
Creating your own Facebook group dedicated to your business gives you the opportunity to engage with your customers, nurture your relationships, share news, and launch promotions. Learn more about how to create a group here.
Collaborate with Other Businesses.
Get together with other businesses in your area and come up with an advertising collaboration. This tactic is a great way to spread the word about your business and build your network.
PROTECT YOUR BUSINESS WITH CHIMNEY SWEEP INSURANCE
While these marketing tactics can be useful in running your chimney sweep business, it does not guarantee a surge in online traffic or clientele. However, we hope you find these tactics helpful and that you’ll see some improvement in your marketing efforts. One way we are absolutely sure we can help is by providing affordable chimney sweep insurance. With our online application, you can apply for coverage in minutes and have access to your online documents instantly. Not only does insurance coverage protect your business, but it can also help you stand out from the competition.
