In the cleaning industry, trust is everything. Clients want to feel confident that they’re hiring a professional who will treat their home or business with care. One of the best ways to build that trust? Showcasing your Certificate of Insurance (COI).
Your COI proves that you run a responsible, insured business that values client protection. When used correctly, it can also be a powerful marketing tool that helps you stand out from competitors and win more jobs.
What Is a COI?
A COI is an official document proving that your cleaning business is insured. It includes key details like:
- Your business name
- Your insurance provider
- Policy coverage and limits
- Expiration date
Clients may even request a copy of your proof of insurance before hiring your cleaning service, especially for commercial jobs, as they could also be held liable if a mishap arises from our work. But landing work is just the beginning!
For example, having insurance just for one job and then canceling puts your business at risk. Maintaining continuous coverage shows clients, landlords, and business partners that you take your work seriously. Keep your COI active at all times to meet client requirements and show professionalism.
3 Ways to Market Your Certificate of Insurance
Here are three simple ways to market your COI and prove you’re a reliable, insured professional.
1. Show It Off on Your Website
Your website is one of the first places potential clients will check before booking your services. Highlighting your proof of insurance can help you gain their trust immediately.
- Add a “fully insured” badge to your site: A professional badge on your homepage, about page, and service pages lets clients know upfront that you’re insured. We’ve even made this easy — follow these steps to use your “Insured by Insurance Canopy” badge.
- Share your insurance details on your service pages: A simple statement like, “We are fully insured. Ask us for proof of insurance!” reassures clients. If you do commercial cleaning, you can even offer a downloadable version of your COI for easy access.
2. Attach It to Your Quotes and Client Proposals
Including a copy of your COI with every quote or proposal shows clients you’re a professional business they can trust.
- Showcase your badge on every quote: When sending price estimates, add a small section stating, “We are fully insured for your protection,” alongside your insurance badge. This can be the deciding factor for clients choosing between multiple cleaning companies.
- Add it to proposals: If you submit formal proposals for office buildings, property managers, or real estate companies, attach a copy of your COI as a supporting document. Many commercial clients require proof of insurance before signing a cleaning contract.
3. Highlight It on Social Media and Reviews
Your COI can be a powerful marketing tool beyond your website and proposals. Use it to build credibility on social media and in client reviews.
- Show off your insured status on social media: Post a quick video or photo explaining why having insurance is important for your clients. Something as simple as “We’re fully insured for your protection! Here’s what that means for you…” can build trust with your audience.
- Post about how insurance builds trust: Many homeowners worry about damage or accidents when hiring a cleaner. Explain how insurance protects your clients to make them more comfortable booking your services.
- Share your COI in client testimonials: When clients say they felt safe hiring you because of your insurance, feature their words in your testimonials.
Why Clients Care About Your COI
Clients want to know they’re protected in case of accidents. Whether it’s a spilled cleaning solution on a carpet or a broken window during a deep clean, insurance gives them peace of mind.
Many businesses and property managers won’t hire uninsured cleaners, and some may even verify your coverage beyond the COI. Keeping your policy active ensures you don’t run into issues when a client asks for proof later.
This matters most for:
- Homeowners who want to hire a trustworthy professional.
- Property managers who require proof of insurance before allowing cleaners on-site.
- Businesses that typically won’t hire uninsured cleaning companies.
How to Apply for Small Business Insurance
Don’t have insurance yet? Getting your Certificate of Insurance — and protecting your career and business — is quick and easy! Insurance Canopy offers affordable, tailored policies for cleaning businesses. You can apply online in just a few minutes and download your COI immediately.
Here’s what to expect:
- Complete an online form with your business details.
- Get your quote in minutes.
- Sign your policy to confirm your coverage, then make your payment online.
- Your coverage starts immediately once the payment goes through.
- Download your COI instantly.
How to Update Your Insurance Policy
Need to add coverage, change business details, or update your COI for a new client? You can request changes anytime through your Insurance Canopy account. Updating your policy ensures you always have the right coverage for your business needs.
And if you need any assistance, you can always contact our licensed insurance agents.
FAQs About COIs
Do I need a COI for every job?
It’s common for commercial clients and landlords to require one, but you should have one for every job regardless. You’ll need to have it ready in case a client requests proof of insurance, and you will need to have it in place to cover common risks every cleaning business faces.
What’s the difference between a COI and an insurance policy?
A COI is a summary that proves you’re insured, while your insurance policy includes the full details of your coverage.
Do clients ever require additional coverage on my COI?
Yes. Some clients may request to be added to your COI as an “additional insured.” This means your policy extends certain protections to them, but it doesn’t change your overall coverage. Large commercial clients, or cleaning venues with high-end furnishings, artwork, etc. may also require higher limits.
Do I have to pay extra for a COI?
There’s no extra cost for a COI — it’s included with your insurance policy.
How often should I update my COI?
Update your COI when your insurance needs change or when a client requests additional coverage. It’s also smart to review your insurance needs at least annually to see if your COI needs to be updated.
Start Using Your COI to Attract Clients Today!
Your COI is more than just paperwork — it’s a trust signal that can help you land more clients. By showcasing it on your website, proposals, and social media, you can stand out as a professional, reliable, and insured cleaning business.
Need to update your Certificate of Insurance or apply for coverage? Insurance Canopy makes it simple. Log in today to manage your policy and start using this valuable marketing tool to grow your business!
