Wondering how to market a window cleaning business? You’re not alone — many window cleaning services struggle to get the visibility they deserve. You might be the best at your job, but if no one knows about you, you’re left wondering where your next booking will come from.
Without the right cleaning business marketing strategy, potential customers won’t even know you exist! That’s a missed opportunity, but with the right advertising tools and a bit of effort, you can keep your business visible, even when times are slow, and ensure customers come straight to you when they need their windows cleaned.
13 Window Cleaning Marketing & Advertising Ideas to Grow Your Business
Window cleaning advertising doesn’t have to be complicated or expensive! Here are some tips on how to market a window cleaning business and grow your business — and the good news is that many are cheap or even free (except for the cost of your time).
Craft Your Unique Selling Proposition (USP)
First things first: figure out what makes your window cleaning business stand out. Maybe it’s your green cleaning approach, use of child and pet-friendly products, being licensed, bonded, and insured, or the ability to provide cleaning on short notice.
What separates you from competitors is the unique selling proposition, or USP, you can use in your marketing and advertising that tells clients why they should choose you vs. other options. Make sure this unique angle shows up in all your window cleaning marketing to help potential clients understand why they should choose you over the competition.
Build a User-Friendly Website
How many times have you visited a website and felt completely frustrated because you couldn’t find the information you needed — annoying, right? You don’t want your potential customers to feel that way when they visit your site.
Your website is your online storefront, and it needs to work seamlessly across devices. A user-friendly, mobile-optimized website ensures clients can easily find the information they need.
For instance, a Frequently Asked Questions (FAQ) section that answers common questions like, “How often should I clean my windows?” Although, an FAQ isn’t enough on its own, so be sure to include:
- Homepage: Highlight your services, benefits, and call-to-action (CTA) right away.
- About us: Share your story, mission, and what sets your business apart.
- Service pages: Detail the specific window cleaning services you offer, tailored to residential or commercial clients.
- Contact page: Make it simple for customers to reach you with clear contact information and a form.
- Before-and-after results / testimonials: Showcase your best work to build trust and credibility.
Make your website search-friendly by using target keywords like “window cleaning services in [your area]” on your website.
Basically, if there’s a search term that your ideal client type would use to find a business like yours on Google, that’s a term that might be good to include on your website. This could include your specialties, client types (e.g., commercial or residential), city, county, or other regional references, and so on.
Also, make sure booking a window cleaning service is effortless! A simple contact form and easy-to-find scheduling options will make it as easy as possible for a visitor to become your next happy customer.
Boost Your Business’ Online Presence with Free Listings
Being visible online is important, especially for local businesses. So, don’t forget to set up your free Google My Business profile for a quick and easy win. Include your service area, hours, and contact details, before-and-after photos, and ask happy clients to leave reviews — Google loves reviews!
In addition to a Google profile, you can also market your cleaning business online by making free profiles on business directory sites like Angi, Yelp, Thumbtack, and so on. People use these apps to find reputable contractors to hire, so make sure to showcase trust markers like your cleaning business insurance, bonding, licensing, and any certifications you have.
Market Your Window Cleaning Business With Insurance
Credentials like your window cleaning insurance and bonding offer more than just financial protection for your business — it can actually help you attract more clients!
So, highlight your insurance in marketing materials like business cards, flyers, and postcards, in advertisements, on your website and social profiles, and even in your client proposals. It shows potential clients you’re a professional who takes their property and trust seriously.
And here’s the kicker — 30% of our insured clients told us that having insurance helped them gain more business! When customers see you’re fully covered, it can make all the difference, especially when they’re comparing you to other window cleaners. So, don’t be shy — let everyone know you’re insured and ready to handle whatever comes your way!
Check out these resources for more information on cleaning business insurance:
Hop on Social Media and Connect with Your Audience
Social media is your free window cleaning advertising hub! Platforms like Instagram, TikTok, and Facebook are perfect for sharing before-and-after shots, cleaning tips, and real client stories. Take some time to learn how to market your business based on what works best on each app.
For example, you could post a quick “Window Cleaning 101” video reel on Instagram or run a question-and-answer (Q&A) session in a live feed on Facebook to show off your skills and answer questions. Don’t forget to reply to comments and messages — it shows potential clients you’re approachable and easy to reach.
Send Direct Mail Campaigns
While digital marketing is everywhere, a direct mail campaign with a little personal flair can make your business memorable. Direct mail has higher open rates than email marketing and produced returns on investment ranging from 33% to 161%!
Try using the U.S. Post Office’s “Every Door Direct Mail” service to send a postcard to every residence or business by the zip codes you want to target. This makes it easy to control your costs and target your ideal service areas and client types. Plus, you don’t have to build or buy a mailing list, saving you both time and money.
Ideas for direct mailers you can use to market your window cleaning business include things like:
- An introductory offer like a first-time customer discount
- Neighborhood-specific branding, like, “Make your view of the lake crystal clear!”
- Reminders or a referral reward offer to past customers
- A seasonal appeal (e.g., “spring cleaning special!”)
- Discounted rates for seniors
- A limited-time offer (LTO) to spur bookings during slow seasons
Use Email and SMS Marketing
Stay in touch with your clients through email and text marketing. Send friendly reminders for seasonal cleaning, share promotions, or provide helpful tips to keep your services top of mind.
Pro tip: Use SMS (short message service, aka text) marketing for quick updates or last-minute specials — it’s a great way to reach clients instantly.
Start a Referral Program and Let Your Customers Spread the Word
Turn your clients into brand ambassadors! 75% of consumers “always” or “regularly” read online reviews for local businesses, so set up a referral program where clients can get a reward (like a free add-on for their next service) for each new client they refer. This taps into the trust people already have with friends and family and strengthens your local network.
You could even offer bonuses for clients who refer businesses or apartment complexes — those big accounts could bring a steady income stream and help grow your reputation!
Run Seasonal Promotions and Special Offers
Offering discounts or special packages around peak seasons like spring and summer can drive in a wave of new clients. These promotions also create urgency, encouraging potential clients to act quickly.
- Run a springtime promotion, offering 20% off for new clients in April and watch your schedule fill up for the entire month.
- Market your window cleaning services in the weeks leading up to the holidays for those prepping for guests.
- Run commercial window cleaning marketing campaigns near the end of stormier seasons when windows tend to get the grimiest.
Host Window Cleaning Demo Days
Hosting a demo day is a unique way to showcase your skills. Pick a busy location or event (with permission) where you can set up a quick demo, or exhibit at local trade shows where you can show off your skills to local business owners.
Show off the dramatic difference between a clean and dirty window, then, hand out your flyers and business cards! The exposure can connect you with dozens of potential clients.
Create Engaging Video and Blog Content
Your website and social channels offer many ways to find cleaning clients, especially if you’re not afraid of creating a little content.
Add helpful blog posts to your website with tips like “How to Keep Your Windows Streak-Free in [Your City]” or “The Benefits of Regular Window Cleaning for [City] Businesses”. This positions you as a regional expert and can drive traffic to your site from prospects in your area. Plus, you can break up the tips and use them as a series of posts on your social channels.
Short videos are perfect for social media — clients love seeing the transformation in action. And you don’t have to be a videographer to produce engaging video content. 75% of viewers watch short-form videos on mobile devices and 63% of today’s consumers prefer and trust authentic content made by “real people” more than expensive, professionally produced ads.
Connect with Local Real Estate Agents and Property Managers
Real estate agents and property managers need reliable cleaning services for listings, commercial properties, and more. Building relationships with these professionals can lead to a steady stream of clients who need regular window cleaning. A quick introduction and a business card can go a long way!
Not sure how to find them? It’s actually pretty easy since professionals like these usually like to keep a high profile.
For example, you can use apps like Zillow, Redfin, or Realtor.com to search for agents advertising properties or services in your area. Check sites like managemyproperty.com to find local property management companies and professionals.
Partner with Local Businesses for Cross-Promotions
Collaborate with carpet cleaners, janitorial services, move-in and move-out cleaners, and other businesses that serve the same types of clients you do for cooperative, cross-marketing. You’ll both get more exposure and you can even try promotional offers that bundle services at a discount to make them even more attractive to prospective clients.
Common Window Cleaning Advertising and Marketing Challenges
Let’s break down the biggest hurdles you could face while learning how to market your window cleaning business — and how to overcome them.
- Standing out in a crowded market: To cut through the noise, emphasize what makes your business unique — whether it’s your experience, eco-friendly approach, or quick turnaround times.
- Managing advertising costs on a budget: The cost of ads can be overwhelming, especially when your budget is tight. Start with free and low-cost strategies like business listings, social media marketing, and customer referrals to get the most bang for your buck without draining your resources.
- Finding the right clients: Advertising to everyone is like fishing with a net full of holes. Target people who actually need your services by using the right keywords in your marketing and tailoring ad delivery to avoid wasting money.
- Handling seasonal demand and customer retention: To keep business rolling, run promotions during slower months, offer referral rewards, network for cross-marketing opportunities, and stay in touch with past customers. Your dentist sends you a reminder to come back every 6 months — why not try this with your customers, too?
- Creating eye-catching ads for visual appeal: Before-and-after photos are your best friend. Keep it simple, show your work, and make sure your showing off the dramatic changes.
- Staying consistent across channels: Stay memorable. Keep your branding consistent across all of your marketing and advertising, from your cleaning business name to your website, social media, and ads to reinforce your brand.
- Adapting to changing trends: Marketing trends evolve quickly, so stay current with video content and new platforms to engage your audience.
FAQs About Window Cleaning Advertising
Should I use paid ads for my window cleaning business?
Paid ads can help you market your window cleaning business to quickly reach more customers in your area. In addition to Google Ads, you can target your ideal client types using Meta ads on Facebook and Instagram, or put your business at the top of the list on sites like Angi and Thumbtack.
How do I set the right price for my window cleaning services?
To keep your advertising costs low, focus on organic strategies like search engine optimization (SEO), social media engagement, and word of mouth referrals. Network with local businesses, use free online listings, and participate in community events to boost visibility without spending.
Get Clear Views with Clear Coverage
If you’re not actively promoting your services, chances are your potential clients are finding someone else. It’s frustrating when you’re putting in the work but not seeing the returns. Without effective window cleaning advertising, you’re leaving money on the table while competitors grab the attention of your ideal customers.
With the right window cleaning advertising strategies in place, you can increase visibility, attract loyal customers, and grow your business steadily. Remember, marketing is an ongoing process. So, keep refining your tactics, stay engaged with your audience, and watch your business thrive.
One thing that helps you stay ahead in this competitive market is ensuring your business is fully covered. Having the right window cleaning insurance protects you from unexpected accidents and makes you more appealing to customers who value safety and professionalism. Get a free quote and buy a policy today!
