Appointed Agent

What Is an Appointed Insurance Agent?

Imagine you’re trying to climb Mount Everest. You’ve got the gear and the drive, but local rules say you need a trained guide. The guide knows the best paths, local laws, and how to get you safely to the top.

In insurance, your appointed agent is your guide. They’re officially allowed (“appointed”) by an insurance company to sell and manage its policies.

What they do:

  • Know that company’s insurance inside and out
  • Help you with paperwork
  • Explain your coverage options
  • Make sure your business is protected


An appointed insurance agent helps you reach your coverage goals safely and efficiently.

How Does an Appointed Agent Fits Into the Insurance Process?

The appointed agent works with the carrier to sell policies. It’s helpful to understand who you’re working with when you buy insurance. While getting insured, you might encounter several players:

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Role Who They Work For What They Do Who Provides the Actual Coverage?

Appointed Agent

Works directly with their appointed insurance carrier(s)
Sells the carrier’s policies, explains coverage, helps with applications

Carrier

Broker

Works for you, the customer
Shops around with multiple carriers to find the best policy for your needs

Carrier

Carrier (Insurance Company)

Works for itself
Sets coverage terms, prices, and pays claims

Carrier

Insurance Canopy combines the best of all worlds. Our platform bundles multiple coverages from a range of top carriers so you get convenience, affordability, and industry-specific protection — and it’s all fast and online.

Need help? A licensed agent trained in Insurance Canopy policies can get you up that insurance mountain safe and sound.

The main difference between an appointed agent and a broker is who they work for and the range of insurance options they offer.

  • An appointed agent is a specialist authorized to sell insurance for one insurance provider.
    • Because they work for the insurance company, they can handle your policy quickly from start to finish – no waiting for approvals.
    • Think of them as your local Everest guide, licensed for one mountain only.
  • A broker is a generalist who works with a variety of carriers and agents.
    • They work for you, not a single insurer, so they can compare different carriers to find the best deal.
    • Think of them as an experienced climber with guide services for multiple mountains.

An appointed agent sells policies from one insurance carrier, while an independent agent can work with multiple carriers. Both still work for and sell insurance from specific companies only, and both can sell you a policy from start to finish.

If an appointed agent is a guide for Mount Everest only, an independent agent is a guide for Everest, K2, and Kilimanjaro.

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    Our licensed, U.S.-based agents are here for you from 8 a.m. to 8 p.m. Eastern, Monday through Friday, so they can enjoy evenings and weekends with the people who matter most.

    Our licensed, U.S.-based agents are here for you from 8 a.m. to 8 p.m. Eastern, Monday through Friday, so they can enjoy evenings and weekends with the people who matter most.