How to Stand Out at a Trade Show: 4 Big Ideas for Small Businesses
Feeling like a small fish in a big business sea can make trade
Get fast and flexible general liability insurance that can keep you, your business, and your booth protected from setup to takedown at 100+ types of fairs and festivals.
Fair vendor insurance has you covered for any business-to-business (B2B) or consumer-facing event, whether you operate from a booth, kiosk, stall, or stand.
Additional types of vendors we cover are mobile vendors, beauty and body artists, pop-up shops, booth holders, virtual vendors, and CBD vendors.
Festival insurance for vendors is general liability coverage that protects your business when selling products and services at festivals, fairs, and more.
It’s designed to protect artists, concessionaires, businesses, and other merchants from injuries or damages caused to the venue, attendees, or other booths — helping you cover the cost of medical bills, repairs, or legal fees for accidents your business causes during the event.
Fair and festival vendor insurance costs start at just $49 per event* for short-term coverage at events, or as little as $18.50 per month** for non-stop coverage for your business.
The type of fair, the number of other vendors, or the number of festival-goers will not increase the price of your premiums — we only account for the amount of coverage you need!
Factors that we calculate include the length of coverage, the type of policy, and additional coverage. Any extra event-required coverage, like a Waiver of Subrogation or Primary Non-Contributory Endorsement, may be added for an additional cost.
* The lowest pricing is based on Arts and Crafts policies.
** The $18.50 per month pricing is based on DJ and Entertainers policies.
Your policy automatically includes general liability insurance, which covers injuries or damages caused by your booth or business. With a standard festival vendor insurance policy, you may have coverage for:
✅ Slips, trips, and falls
✅ Weather-related incidents
✅ Damage to rented spaces
✅ Out-of-state events
✅ Multiple events*
Some vendors may need specialty coverage for their services or are looking for additional types of coverage while attending events. Our annual policies offer:
➕ Product liability coverage for injuries, illnesses, or damages caused by items you sell
➕ Professional liability insurance for accidents caused by the services you offer
➕ Equipment and inventory coverage for third-party theft and damages with your gear
➕ Cyber liability insurance to help you and your customers recover from cyber attacks
* Depending on the length of coverage and if the events occur during your coverage period.
Yes, you need insurance to participate in a fair or festival to cover you for the cost of third-party accidents you may be held liable for. Plus, most festival directors, vendor coordinators, fairgrounds, and event venues require vendors to carry their own liability insurance.
Yes, this is a single-event vendor insurance policy. You can have coverage for just one fair or festival for up to 90 days.
You can get a Certificate of Insurance (COI) in 10 minutes or less when you buy a policy online with Insurance Canopy! Once your purchase is complete, you can instantly access your certificate online and download as many copies as you need.
You can add additional insureds to a festival vendor insurance policy during the purchase process, or by logging into your online account, clicking on “Add Additional Insureds,” and providing their information. A small one-time fee may apply, and a copy of your policy will be automatically sent to the additional insured’s email address you supply.
Insurance Canopy is your one-stop shop for reliable, affordable liability insurance.
TLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.
Tenisha J.Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.
Ed LevittAs a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More
Kristie WilliamsThis insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.
Tony FelixRepresentative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.
John BI’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More
jay gedeonSuper easy to use and great service; I had a little error from my part and needed to correct it customer service was super helpful they guided me through the... Read More
Ana ZavalaI needed some liability insurance for my business. The team at Insurance Canopy had great recommendations and the insurance was reasonable for the coverage. Web site and process... Read More
Susan TedescoGreat coverage, excellent price, terrific customer service. I checked out a lot of different carriers and they had the best reputation and coverage. Since most venues require insurance, it was... Read More
Steve BryantWas waiting for two other insurance companies to get back to me for over 2 1/2 weeks and losing money every day. Sitting here, frustrated I asked ChatGPT what... Read More
Chad LaiblyGreat and affordable insurance
Peter DAntoniBeing a caricaturist, I never understood why I needed liability insurance, but it got to that point where I was missing opportunities because of it. So, I researched a bit... Read More
Paul McNeillyI’m just saying that is easy to get the vendors insurance with this company
Silvia DelgadoDefinitely a great asset to my business, I have never had a problem getting what I need from IC. Good communication skills, always get help from the agents, attenuative on... Read More
Robert AvilaYour site was extremely easy to use, I was able to get my event insured for what the event planners wanted. The price was so affordable. Even chatting... Read More
Rebecca RubyQuick easy sign-up convince is great
Vincent DavanzoGreat to work with. Always available for assistance.
Two Pour Girls BartendingBest customer service I have ever had in regards to insurance.
Edward FindleySuper easy and convenient. Just renewed, thanks.
Wendy BergGreat to work with. Always available for assistance.
Courtney AraneoThis is only the second year I have had this insurance. Haven't had to use it. But it's nice to know i have it. The price is great too
Vickie SundgrenCanopy insurance has been great for my business. Definitely a five star definitely recommend it..
Fernando FerreiraVery easy and straight forward experience! The agent and live chat were instrumental in acquiring my policy.
Jacob Smith JrRey was amazing. So easy! So fast!
Herman KochAlways treated well. They take care of my business insurance and I don’t have to worry about anything with insurance canopy in my corner. 10 year customer.
Mark PaquinExcellent rates and coverage! Did a lot of homework before going with Insurance Canopy, by far the best bang for the buck 🙂
Alana WyldShe is positive and friendly !
Alan DyninHad a great experience obtaining a policy quickly for a solo musical act. After a year, modified my policy to a fully staffed production easily using the chat feature of... Read More
Paul TolleI am a professional mobile DJ. I use Insurance Canopy for a policy to cover my equipment and liability. They are easy to do business and the website makes... Read More
Don KirbyBest price I have found! Excited to be a customer
Dustin PriceTLJ's Mobile Mixology, LLC had been insured with Insurance Canopy since it's inception and we have no complaints.
Tenisha J.Knowledgeable, kind, attentive and professional. She helped me to feel comfortable, well taken good care of and get the service possible.
Ed LevittAs a Massage Therapist, I was not aware until a few years ago that I did not have to be part of an Organization to get my liability insurance! I... Read More
Kristie WilliamsThis insurance has helped me secure events with my corporate and local government clients. They have great customer service and are always willing to help.
Tony FelixRepresentative was clear & concise in explaining specifics of the policy. Cost of policy very reasonable.
John BI’m very happy with my purchase of liability insurance for a one-off event. I was even able to edit the policy after it had been issued with the help of... Read More
jay gedeonSuper easy to use and great service; I had a little error from my part and needed to correct it customer service was super helpful they guided me through the... Read More
Ana ZavalaI needed some liability insurance for my business. The team at Insurance Canopy had great recommendations and the insurance was reasonable for the coverage. Web site and process... Read More
Susan TedescoWas waiting for two other insurance companies to get back to me for over 2 1/2 weeks and losing money every day. Sitting here, frustrated I asked ChatGPT what... Read More
Chad LaiblyGreat coverage, excellent price, terrific customer service. I checked out a lot of different carriers and they had the best reputation and coverage. Since most venues require insurance, it was... Read More
Steve BryantFeeling like a small fish in a big business sea can make trade
Trade shows are an opportunity to grow your business and engage with potential
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