Last Updated: June 19, 2024
$55 is estimated to be the sweet spot when calculating the best personal trainer price per hour.
However, there are a lot of different factors to consider to help you strike the perfect balance between fair compensation and attracting clients.
Find out how to create the right price by looking at personal trainer pricing models, factoring in your expertise, using a personal trainer pricing sheet, and more!
How Much Should I Charge as a Personal Trainer?
You should charge $55–$65 per hour as a personal trainer based on the national average. This price can change depending on your experience, location, services, and more.
When determining how much to charge as a personal trainer, it’s helpful to use these averages as a baseline.
Your personal training salary may end up a little higher, lower, or right on par depending on your market and the services you offer.
Personal Trainer Rates Per Hour
- National average: $55–65
- Average range: $40–75
- Low-end cost: $35–40
- High-end cost: $115–150
Calculations based on prices for in-person trainers. Information gathered by Kickoff.
We find it helpful to remember pricing is not set in stone. It’s important to regularly evaluate and adjust your pricing based on market conditions and client feedback.
Start with a price you feel comfortable with, and be open to making changes. Monitor how clients respond to your rates and gather feedback on whether they perceive the value in what you offer.
Personal Trainer Pricing Models
Personal trainers often offer different pricing structures to cater to the varying needs of their clients. Some common options include hourly rates, package deals, monthly retainer fees, or group training rates.
Each structure has its pros and cons; choose one that aligns best with your business goals and client demands.
Price Per Hour
This is the most straightforward pricing model. Clients pay based on the personal trainer’s price per hour.
Sessions can be as short as 30 minutes or as long as two hours. This is ideal for clients who are just starting or have short-term goals, and trainers who need the flexibility for a part-time schedule, specialty sessions, or contract work.
Price Per Session
Less common, the per-session personal training pricing model allows flexibility for clients who can’t commit to regular sessions.
It’s usually more expensive than per-hour pricing, packages, or memberships.
Package Deals
Many trainers offer packages that include multiple sessions at a reduced rate per training session.
Packages encourage clients to commit to their fitness goals over a longer period and help trainers secure a steady income.
Tiered Pricing
Giving your clients “good, better, best” options, tiered pricing packages offer increasingly better benefits, like personalization, nutrition planning, or more frequent sessions.
Memberships + Subscriptions
A monthly membership or subscription plan guarantees a client a certain number of sessions within a set time—providing a predictable income for you and a consistent training schedule for clients!
Mobile Training
Trainers who take their sessions to the streets can use an hourly rate plus a travel charge, cancellation policy, specialty service fees, and package deals.
This is great for private in-home sessions, corporate classes, parties, or special events.
Group Training
Group training sessions can be more cost-effective for clients while allowing trainers to earn more per hour by training multiple clients at once.
Rates are usually less per person than one-on-one sessions.
Specialty Plans
Try grouping your services into plans that target certain results or clients.
For example, a weight loss plan may have 12 sessions with custom dietary advice while a postpartum plan offers special workouts made for new moms.
Discounts + Incentives
Consider offering extras or discounts for first-time clients to encourage them to try your services, or give back to your loyal customers who bring in other clients and stick with you for long-term fitness goals.
How Much to Charge for Online Personal Training
Many online personal trainers use a monthly subscription model. Prices range from $100 to $300 a month.
Clients typically get a workout plan they can follow on their own while having weekly check-ins with you.
By comparison, personal trainers may charge $15 to $80 per session while group classes run from $20 to $50 per class.
For comprehensive packages that involve nutritional guidance or more intensive support, you may be able to charge $350 or more for a basic 10 to 12-week program. Additional services may also be added to a plan for an extra charge.
Because you don’t have the same overhead costs as in-person trainers, you can make your prices more flexible while earning a bit more. However, you might have a higher overhead cost with things like paid ads, a custom website, or the added cost of filming gear, so keep that in mind.
Factors That Impact How Much You Should Charge
When setting your pricing, several factors should be considered to ensure your rates are competitive, fair, and on par with the value you provide.
There are a few key factors that should influence how much you charge for personal training.
Experience and Qualifications
If you have several years of experience in the industry or hold advanced personal trainer certifications, you can justify charging a higher rate.
Clients are often willing to pay more for trainers with a proven track record of success and expertise in specific areas such as weight loss, strength training, or sports performance.
Overhead Costs
These costs may include renting a training space, equipment maintenance, personal trainer insurance, marketing expenses, and continuing education fees.
Ensure that your rates cover these costs while still leaving room for profit.
Pro Tip: Suppose you only contract with gyms or private studios. Your rates should still account for the cost of liability insurance, continuing education, and any fees the businesses you work with may take.
Local Market Value
Research competitors and clients in your area to understand the average pricing range for personal training services and how much people are willing to pay.
Charging significantly higher or lower than the market average can affect your ability to attract clients. Strive to be competitive while offering exceptional value.
Unique Selling Proposition (USP)
Consider what sets you apart from other personal trainers in your area. Do you specialize in a particular niche or offer unique training methodologies?
Identifying a USP like this can help justify charging higher rates and attract clients who value your expertise.
Time Commitment
Consider the amount of time you’ll be spending with each client, as well as the time it takes to plan their workouts, track progress, and manage paperwork.
Factor in your desired income and how many clients you can realistically handle while still providing quality service.
Extra Services
To differentiate yourself from competitors and justify higher rates, consider offering value-added services alongside your personal training sessions like these:
- Nutrition coaching
- Dedicated goal setting sessions
- Additional progress & accountability check-ins
- Access to exclusive content & resources
These additional services can enhance the overall client experience and make your pricing more attractive.
List Your Fees and Rates on a Pricing Sheet
Menus are to restaurants what pricing sheets are to personal training. A personal trainer pricing sheet outlines the various services you offer with the corresponding costs.
It clearly presents to clients how much they can expect to pay and understand what your services entail.
Pricing sheets can display your services, hourly rates, price per package, membership fees, and add-ons.
Customize it to fit your offerings and update them as needed so your clients always have the most accurate information, such as:
- A list of your services
- Pricing, including package deals or discounts
- A description of each service
- Duration of sessions
- Add-ons or extras
- Payment methods
- Cancellation policy
- Contact info (your phone, website, email, etc.)
Download Our FREE Personal Trainer Pricing Sheet Template!
Get a head start by using our free personal trainer pricing sheet template. With it, you can easily showcase your costs to clients (and customize it to fit your brand).
FAQs About Personal Trainer Pricing
How Much Should I Charge for Workout Plans?
Personal trainers should charge at least $10–$50 per plan for generic workout plans that don’t require any customization.
If you do tailor a workout plan to an individual’s needs, you should charge $50–$200+ depending on the level of modification, length, and specialty services.
How Much Do Most Personal Trainers Charge?
Most personal trainers charge $55–65 per hour for in-person training, $15–$80 per hour for online sessions, and $10–$50 per hour for group classes.
What Factors Should Influence My Pricing?
Factors that should influence personal trainer pricing include:
- Experience
- Certifications
- Type of training offered
- Session length and frequency
- Location
- Additional services
- Overhead costs
You can also consider your reputation, the demand, and your competition’s pricing.
How Do I Compare to Competitors?
See how you compare to competitors by identifying what/who your competitors are (other trainers, gyms, apps, etc.). Then analyze their offerings and prices, observe their sales and marketing tactics, and assess their reputations through online reviews.
Should I Offer Different Pricing Tiers?
Offering different pricing tiers is a great way to simplify your offerings, upsell additional services, retain clients, and attract different types of clients.
By grouping your services into distinct categories at different price points, you can attract a broader range of clients and cater to varying budgets and needs.
How Can I Justify My Rates to Clients?
- Highlight your certifications
- Showcase customer reviews
- Spotlight client results
- Compare your prices to competitors
- Offer introductory deals
- Emphasize your unique selling points (like specialty services or additional qualifications)
When Should I Raise My Rates?
Neither you nor your clients should expect your rates to stay the same forever. Consider raising rates if:
- Overhead costs increase (like rent or equipment maintenance)
- Business expenses like licensing, insurance, and education go up
- When you can offer additional services
- You have a wait list or your services are in high demand
- To keep pace with the market and competitors
- When you gain additional expertise that adds value to your work
